Break Down The Qualitative Research Boundaries
Online surveys are a great way of gathering quantitative consumer research data (i.e. the who, what, where, when and how questions). But when it comes to asking WHY consumers make certain purchasing decisions, even the best online surveys only provide a limited view of respondent motivations.
As a result, researchers have traditionally relied on in-depth interviews and face-to-face research to gather the critical contexts, emotions, worldviews, beliefs and aspirations that inform buyer behavior. However, as recent trends in social media have dramatically increased public comfort and familiarity with online interaction, the ability to gather this qualitative research data remotely has increased dramatically.
Utilizing the latest advances in web-assisted recruiting technology, word-of-mouth, and harnessing social media trends, Focus Pointe Global has compiled one of the marketing research industry’s largest and most diverse online qualitative panels.
With 1.5 million opt-in panelists from a variety of unique ethnographic and demographic backgrounds, we have virtually instantaneous access to almost every segment of the U.S. population your research project may require. What’s more, we meet or speak directly with nearly every member of our Panel on an annual basis, so you can be sure that we are gathering quality information from real live people, not online robots or scammers.
You can be confident that FPG’s panel members are highly committed to the research process, ensuring the in-depth input and participation necessary to add value to every one of your research projects.