We Are Taking Marketing Research Further

We continue to refine our quality, expand our capabilities, and increase our efficiency through innovation and technology.

Our Story

Focus Pointe Global began thirty years ago as a single-room focus group facility in Philadelphia. Since that time, the company has expanded to include 18 research facilities and three corporate offices strategically located across the United States.

From the beginning, FPG has embraced technical advances to innovate new and better ways to manage and execute research. An early advocate of using digital and web-based technology in the qualitative research arena, FPG helped introduce the profession to new technologies, including web-streaming. We introduced “one-call” scheduling and project management for multi-city qualitative projects.

Focus Pointe Global was the first marketing research data collection company to move away from pencil and paper recruiting and adopt the use of computers in its call centers. Paper and pencil was replaced with a proprietary project information system, RMS (Respondent Management System). RMS was designed, written, and developed exclusively by FPG – another first in the industry! RMS is continually enhanced with the latest software development tools available. By embracing the emerging technologies of the time, Focus Pointe Global was – and still is – a key player in changing how marketing research is conducted and reported.

Today, Focus Pointe Global continues to dedicate itself to emerging technologies, in the retrofitting of our research facilities, to developing internal software programs that continually push growth, speed recruiting, and manage all business functions. What’s more, Focus Pointe Global is developing technologies for emerging research methodologies and combinations of methodologies in order to meet and exceed the demands of a fast-moving industry. We embrace change – innovation creates successful outcomes.

At FPG quality and innovation are at the heart of everything that we do.

Executive Leadership

Executive Chairman
Noel Sitzmann
Executive Chairman
Chief Executive Officer
Laura Livers
Chief Executive Officer
Sr. VP Operations
Kim Reale
Sr. VP Operations
Executive VP of Sales
Ileen Branderbit
Executive VP of Sales
Sr. VP Recruiting Operations
Shawn Y. Marcellus
Sr. VP Recruiting Operations
VP Client Development and Clinical Research
Kay Savio
VP Client Development and Clinical Research
VP Brand Communications
Charlotte Daley
VP Brand Communications

Noel has spent 23 years in the business information field and came to FPG after 11 years as CEO of PreVisor, having grown their business 20-fold from a niche player to the leading global provider of technology-enabled talent measurement solutions. Noel’s vision for FPG focuses on investment to meet increasing client demands and an acquisition strategy to expand FPG’s national presence.

Location:
Atlanta – Buckhead

Contact

Laura  has proven ability to run a successful customer-focused organization that delivers high quality services and continued value through effective and efficient systems and practices. She has more than 29 years of experience in the marketing research arena. Prior to joining FPG, Laura was President of Shop’n Chek Worldwide where she partnered with Fortune 500 companies to develop their customer experience programs.

Location:
Atlanta – Buckhead

Contact

Kim has over 26 years of management experience, 18 of which are in the marketing research arena. Kim’s areas of expertise include management of operations, personnel and clients as well as project implementation, process improvements, resource management and problem resolution.

Location:
St. Louis

Contact

Ileen is responsible for working directly with clients on every aspect of a project from the initial RFP through the end of the study. Her experience of 22 years in marketing research includes facility and project management as well as client development. Ileen works closely with FPG’s largest clients to provide custom solutions to challenging projects.

Location:
Philadelphia

Contact

Shawn is a 20-year marketing research veteran. As head of FPG’s qualitative recruiting operations, Shawn oversees every aspect of the company’s yearly tally of 2,000+ medical, consumer, and B2B projects. Her oversight responsibilities include project management, respondent recruiting, and client consultation.

Location:
Philadelphia

Contact

With 22 years of experience, Kay manages a team of business development staff and heads up the Clinical Research Division.  Kay’s client support extends to a wide range of industries including Consumer Package Goods, Financial, Telecom, Insurance, Healthcare, Pharmaceuticals and Government Contracts, among others.

Location:
St. Louis

Contact

Charlotte drives FPG’s marketing endeavors with particular focus on brand strategy and brand communication, both internal and external, across the Focus Pointe Global network. Her responsibilities include ensuring that clients and participants alike enjoy an excellent FPG research experience across all channels.

Location:
Philadelphia

Contact

Client Services / Outreach

Managing Director, Online Research
Wally Balden
Managing Director, Online Research
Director of Client Services
Mary Lair
Director of Client Services
Account Manager, Online Services
Melissa Rubio
Account Manager, Online Services

Wally has been in the marketing research business for the past 38 years, with the last 20 dedicated to online research. He has served on the supplier side, client side and as an end user of research in various product management and marketing positions. He is a recognized authority for online data collection methods and data quality and has been a frequent speaker on these topics at research events around the globe. In his current role he is responsible for creating, developing and managing all online qualitative solutions at FPG.

Location:
St. Louis

Contact

Mary has spent 28 years in the marketing research industry. She consults clients about details of projects and manages sales of the company’s products and services for consumer, professional, medical professional, and clinical research. Her responsibilities include preparing and presenting proposals, overseeing budget management of projects, and ensuring client satisfaction.

Location:
St. Louis

Contact

With 8 years of experience in marketing research, Melissa works with clients in FPG’s emerging business for qualitative and quantitative, clinical, and seeding research. Her client support expands across a range of industries such as Healthcare, Pharmaceutical, Consumer Product Testing, IT, and B2B.

Location:
Chicago

Contact

Project Management

Managing Director, Central Project Management
Carol Kalkwarf
Managing Director, Central Project Management
Executive Director, Client Services
Omar Barquet
Executive Director, Client Services
Executive Director, Recruiting Operations
Kelly Frake
Executive Director, Recruiting Operations
Executive Director, Recruiting Services - St. Louis
Leslie Matlock
Executive Director, Recruiting Services - St. Louis
Executive Director, Project Management & Development
Natalie Rogers
Executive Director, Project Management & Development
Program Leader
Debbie Blue
Program Leader
Online Project Manager
Salah Khoury
Online Project Manager
Senior Project Manager
Eleanor Yates
Senior Project Manager
Senior Project Manager
Tamieka Hopkins
Senior Project Manager
Project Manager
Akilah Evans
Project Manager
Project Manager
Jacqueline Cao
Project Manager
Project Manager
 Liz DeBarbieri
Project Manager
Project Manager
Tracy Leahy
Project Manager
Project Manager
Andy Labe
Project Manager
Project Manager
Ashley Devine
Project Manager
Project Manager
Victoria Dakessian
Project Manager
Project Manager
Terrie Blank
Project Manager
Project Manager - Online Qualitative Research
Michael Gilbert
Project Manager - Online Qualitative Research
Project Manager - Stars Product Use Research Experience™
Maddie Bollinger
Project Manager - Stars Product Use Research Experience™
Project Manager - Central Project Management
Anya Hancock
Project Manager - Central Project Management
Project Manager - Central Project Management
Alex Gandt
Project Manager - Central Project Management
Project Manager - Central Project Management
Jessica Sibert
Project Manager - Central Project Management
Project Manager - Central Project Management
Paige Stewart
Project Manager - Central Project Management

Our Affiliates

We are proud to be associated with the following industry organizations:

Elevating the marketing research experience.

Mission Statement

Focus Pointe Global’s mission is three-fold as we aspire to be the:

  • Premier provider of high-quality, ethically gathered data;
  • Ultimate source of qualified respondents; and
  • Provider of choice of upscale meeting spaces for market research practitioners.

Our overarching goals are first, to provide unrivaled research solutions with professional integrity and the highest level of service quality to our national customer base and second, to further expand our footprint through strategic acquisitions.

Operating Principles

As we move forward, we will be guided by the following principles:

  • Exceeding customer expectations is our single-most important success factor. The quality of our product offerings and service delivery will never be compromised.
  • We will execute with excellence, striving repeatedly for success, never accepting less.
  • We will be innovative by challenging conventional thinking and the status quo, and actively pursue new products that consistently evolve our brand.
Have a project that requires FPG's industry-leading recruitment, project management resources, and experience?

Contact Us