Focus Pointe Global began thirty years ago as a single-room focus group facility in Philadelphia. Since that time, the company has expanded to include 19 research facilities and three corporate offices strategically located across the United States.
From the beginning, FPG has embraced technical advances to innovate new and better ways to manage and execute research. An early advocate of using digital and web-based technology in the qualitative research arena, FPG helped introduce the profession to new technologies, including web-streaming. We introduced “one-call” scheduling and project management for multi-city qualitative projects.
Focus Pointe Global was the first marketing research data collection company to move away from pencil and paper recruiting and adopt the use of computers in its call centers. Paper and pencil was replaced with a proprietary project information system, RMS (Respondent Management System). RMS was designed, written, and developed exclusively by FPG – another first in the industry! RMS is continually enhanced with the latest software development tools available. By embracing the emerging technologies of the time, Focus Pointe Global was – and still is – a key player in changing how marketing research is conducted and reported.
Today, Focus Pointe Global continues to dedicate itself to emerging technologies, in the retrofitting of our research facilities, to developing internal software programs that continually push growth, speed recruiting, and manage all business functions. What’s more, Focus Pointe Global is developing technologies for emerging research methodologies and combinations of methodologies in order to meet and exceed the demands of a fast-moving industry. We embrace change – innovation creates successful outcomes.
Ileen Branderbit is responsible for working directly with clients on every aspect of a project from the initial RFP through the end of the study. Her experience of 22 years in marketing research includes facility and project management as well as client development. Ileen works closely with FPG’s largest clients to provide custom solutions to challenging projects.
Charlotte Daley drives FPG’s marketing endeavors with particular focus on brand strategy and brand communication, both internal and external, across the Focus Pointe Global network. Her responsibilities include ensuring that clients and participants alike enjoy an excellent FPG research experience across all channels.
Laura Livers is Chief Executive Officer of Focus Pointe Global, which provides high-quality marketing research data collection services by leveraging new techniques and technologies to make market insights more accessible, accurate, and affordable. Under Laura’s leadership, FPG has expanded its service offerings by incorporating accepted methodologies with emerging digital solutions. Laura has 33 years of experience partnering with Fortune 500 companies in the marketing research arena. Prior to joining FPG in 2009, Laura was president of mystery shopping firm Shop ‘n Chek Worldwide.
Atlanta – Buckhead
Shawn Marcellus is a 20-year marketing research veteran. As head of FPG’s qualitative recruiting operations, Shawn oversees every aspect of the company’s yearly tally of 2,000+ medical, consumer, and B2B projects. Her oversight responsibilities include project management, respondent recruiting, and client consultation.
Kim Reale has over 26 years of management experience, 18 of which are in the marketing research arena. Kim’s areas of expertise include management of operations, personnel and clients as well as project implementation, process improvements, resource management and problem resolution.
With 22 years of experience, Kay Savio manages a team of business development staff and heads up the Clinical Research Division. Kay’s client support extends to a wide range of industries including Consumer Package Goods, Financial, Telecom, Insurance, Healthcare, Pharmaceuticals and Government Contracts, among others.
Noel Sitzmann has spent 23 years in the business information field and came to FPG after 11 years as CEO of PreVisor, having grown their business 20-fold from a niche player to the leading global provider of technology-enabled talent measurement solutions. Noel’s vision for FPG focuses on investment to meet increasing client demands and an acquisition strategy to expand FPG’s national presence.
Atlanta – Buckhead
As the Senior Director of Human Resources, Petula L. Wilson, BS, PHR, is responsible for compensation, benefits, staffing, recruitment, and employee relations at Focus Pointe Global. Prior to joining in June, 2014, FPG, Ms. Wilson was the Director of Human Resources for the CGFNS International, Inc. an organization which provides credentials evaluation, professional development and knowledge-based practice competency to health care professionals world-wide. Ms. Wilson has over 20 years human resources experience, holds a Bachelor of Science from Temple University and has been certified as a Professional in Human Resources (PHR) by the Society of Human Resource Management (SHRM).
Wally Balden has been in the marketing research business for the past 38 years, with the last 20 dedicated to online research. He has served on the supplier side, client side and as an end user of research in various product management and marketing positions. He is a recognized authority for online data collection methods and data quality and has been a frequent speaker on these topics at research events around the globe. In his current role he is responsible for creating, developing and managing all online qualitative solutions at FPG.
Mary Lair has spent 28 years in the marketing research industry. She consults clients about details of projects and manages sales of the company’s products and services for consumer, professional, medical professional, and clinical research. Her responsibilities include preparing and presenting proposals, overseeing budget management of projects, and ensuring client satisfaction.
Christy McCulla has been in the research industry for 24 years. She began her career as an interviewer and quickly moved into project and facility management. Christy is a creative thinker whose expertise includes crafting custom solutions for her clients’ research needs.
Atlanta – Clairmont
Penny Trenter has consulted with the Fortune 1000 for 20+ years to deliver solutions that turn client’s objectives into reality. Her ability to establish, nurture, and expand solid relationships while managing complex programs is the foundation for her measurable successes as a sales strategist. As FPG’s Director, Emerging Business, Penny is focused on expanding our Emerging business lines, including our new FPG Think Tank™ platform.
Focus Pointe Global’s mission is three-fold as we aspire to be the:
Our overarching goals are first, to provide unrivaled research solutions with professional integrity and the highest level of service quality to our national customer base and second, to further expand our footprint through strategic acquisitions.
As we move forward, we will be guided by the following principles: