When it comes to service, one area where many marketing research firms fall short is failing to provide the consistent oversight that helps guide your marketing research project from concept through completion. This week on the Focus Pointe Global blog, we’ll be taking a closer look at the top three benefits of having a single point of contact for your marketing research initiative.
The first area where a single point of contact benefits your project is the recruitment phase. This initial stage of your engagement is critical for establishing your marketing research goals and requirements. The in-depth analysis and implementation that takes place during the recruitment phase is integral to the overall success of your project. When your marketing research firm provides a dedicated contact, you can rest assured that this person is equipped with the knowledge and resources necessary to see your project through from start to finish.
Whether you have a tough recruit or a routine project on your hands, having a single point of contact helps you gather the highly qualified and targeted respondents that drive focus group success.
To learn more about the benefits of a single point of contact for your next marketing research project, visit www.focuspointeglobal.com or stay tuned to the FPG blog. Later in the week, we’ll take a closer look at how a single point of contact benefits your focus group coordination efforts. In the meantime, if you’d like this and all future Focus Pointe Global blog posts sent directly in your inbox, simply enter your email address in the field to the right to subscribe.
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