Improve Your Recruiting Process: Realistic Turnaround Times
To wrap up this week’s discussion of marketing research project recruitment improvements, we’d like to take a moment to address the issue of realistic turnaround times. If you missed the first two posts in this week’s series, click here to read Know Your Respondents or Streamline Your Screener.
It’s only natural to be anxious to see the recruitment results for your upcoming project. But by rushing turnaround times, you run the risk of compromising those results. In contrast to quantitative, qualitative research projects depend on having the right, specific respondents to fulfill your goals. Pressing to fill your focus group fast often leads to under-qualified or inarticulate candidates that don’t provide the rich answers that you or your clients need. By providing sufficient time to screen qualified respondents, you greatly increase the value of your respondents and, therefore, the results of your qualitative research project.
It’s also important to plan for the unexpected. This doesn’t mean that you should expect everything to go wrong, but if you plan for every eventuality in the recruiting process, you’ll be fully prepared if and when the unexpected does occur.
Last but not least, remember that client samples have their limit. Therefore, it’s important not to frustrate or upset the people on your list by keeping them on the line too long or calling them too many times. The damage such overuse may cause far outweighs the benefits of any results you may gather.
Check back here on the FPG blog next week when we will address the benefits of a single point of contact for your marketing research project. In the meantime, if you’d like this and all future Focus Pointe Global blog posts sent directly in your inbox, simply enter your email address in the field to the right to subscribe.
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