Our Panel. Our People.
For us, marketing research is a personal commitment. From the team that works with you every day, to the respondents we recruit, to the leaders who chart the future of our company and our industry – it’s people-powered insights that make the difference.
Fueled by our 1.6 million opt-in participant panel, FPG Think Tank™ is a collection of online platforms that facilitates bringing people together to share ideas and opinions, generating meaningful, actionable insights for clients.
Your Marketing Research Partner
Solutions
Companies from across the nation depend on Focus Pointe Global’s expertise to collaborate and craft research that delivers actionable and authentic results.
Panel
Our industry-leading 1.6 million-participant panel can be segmented to any demographic combination and tailored for every industry.
Locations
20 facilities conveniently located in major U.S. commercial markets to seamlessly measure localized audiences for in-person research.
What's New
Why Focus Groups are Essential to CX
In the age of digital and mobile everything, how do focus groups fit into the overall marketing initiatives for brands’ Customer Experience programs? The Customer Experience – CX – is …
FPG Says: A New Poll on Home Technology
We polled a random, national sample of 550 males and females between the ages of 18 to 64 on the topic of home technology brands, devices, and content sources. …
What’s the skinny on snack bars? Our panelists weigh in!
Snack bars can be a convenient meal replacement, or just a delicious treat. The FPG Gauge team lives off of snack bars, and we wondered if other offices had the …
Does Your Value Proposition Need a Facelift?
A value proposition is a statement that describes why your target audience should spend their money with your brand. Value propositions must be customer-focused and clearly demonstrate your company’s knowledge …
FPG Says Poll: Men’s Grooming
We polled a random, national sample of just over 500 males on the topic of male grooming. Respondents were first asked to tell us at what age they started to …
FPG Says Poll: Financial Services & Investments
We polled a random, national sample of just over 650 males and females, ages 25+, on the topic of financial services and investments. The poll surveyed respondents on financial account …
Focus Pointe Global Releases New Participant Survey App: FPG POV
Focus Pointe Global has developed a new survey app to enhance the respondent user experience. Atlanta, Georgia – July 10, 2018 – Focus Pointe Global (FPG), a leading national provider …
The Reviewer Exposed: What you need to know!
Online reviews have a major impact on your business, but who are the reviewers and how can you motivate them? What do personality types have to do with writing product …
FPG Says: Midterm Elections – November 2018
We polled a random, national sample of 1,100 males and females, ages 18 plus, regarding the upcoming midterm elections in November, 2018. “Falling right in the middle of the four-year …
FPG eBook: Building a Culture of Innovation in Market Research: A User’s Guide
In a face-paced, rapidly changing industry, we know we need to embrace new technology and innovation that will move our business forward – but how exactly do we go about it? …