Focus Pointe Global began thirty-plus years ago as a single-room focus group facility in Philadelphia. Since then, the company has expanded to research facilities strategically located across the United States. From the beginning, FPG has embraced technical advances to innovate new and better ways to manage and execute research. An early advocate of using digital and web-based technology in the qualitative space, FPG helped introduce the profession to new technologies, including web-streaming and digital recruiting methods. FPG was the first marketing research company to design and build an online project information system, RMS (Respondent Management System), that revolutionized the way we recruited and managed our respondent panel and recruiting operations. By embracing emerging technologies FPG was – and still is – a key player in changing how marketing research is conducted and reported. FPG continues to push the boundaries of the status quo by introducing platforms that provide quicker insights, including its 2017 launch of the FPG Think Tank™ series of emerging service offerings. Today, we are pleased to announce FPG POV, a new mobile app created to enhance the respondent user experience in taking surveys and managing their FPG account – an industry first! While emerging technologies are changing the way we collect data, FPG’s dedication to service excellence and close, long-term client relationships has remained constant. We look forward to a continued journey of innovative growth in partnership with our clients, industry colleagues, and the research participants that serve our industry. Stay tuned – we are just getting started!
At Focus Pointe Global, we believe in a core set of values that guide our behavior:
Trust: We can rely upon the honesty, integrity and dependability of each other. By our actions, we earn each other’s trust every day.
Honesty: We deal openly, honestly and fairly with our clients and with one another at all times. Our words are true, and our actions and motives are in keeping with our values.
Integrity: We do the right thing for the right reasons. We do what we say we will do.
Respect for the Individual: We trust each other as we want to be trusted. We value our differences and respect each other as individuals.
Collaboration: We work together, and we contribute what we do best to achieve optimal results. We recognize our interdependencies and encourage team-work throughout the organization for our collective benefit.
Commitment: We pledge to get the job done. We do not give up; we do the extras; and we do not let each other or our clients down.
Accountability: We answer for our actions and we meet our obligations to our clients and to each other. We solve the problems that come our way. We do not make excuses.
Laura Livers is Chief Executive Officer of Focus Pointe Global, which provides high-quality marketing research data collection services by leveraging new techniques and technologies to make market insights more accessible, accurate, and affordable. Under Laura’s leadership, FPG has expanded its service offerings by incorporating accepted methodologies with emerging digital solutions. Laura has 33 years of experience partnering with Fortune 500 companies in the marketing research arena. Prior to joining FPG in 2009, Laura was president of mystery shopping firm Shop ‘n Chek Worldwide.
Atlanta – Buckhead
Kim Reale has over 26 years of management experience, 18 of which are in the marketing research arena. Kim’s areas of expertise include management of operations, personnel and clients as well as project implementation, process improvements, resource management and problem resolution.
Shawn Marcellus is a 20-year marketing research veteran. As head of FPG’s qualitative recruiting operations, Shawn oversees every aspect of the company’s yearly tally of 2,000+ medical, consumer, and B2B projects. Her oversight responsibilities include project management, respondent recruiting, and client consultation.
Ileen Branderbit is responsible for working directly with clients on every aspect of a project from the initial RFP through the end of the study. Her experience of 22 years in marketing research includes facility and project management as well as client development. Ileen works closely with FPG’s largest clients to provide custom solutions to challenging projects.
With 22 years of experience, Kay Savio manages a team of business development staff and heads up the Clinical Research Division. Kay’s client support extends to a wide range of industries including Consumer Package Goods, Financial, Telecom, Insurance, Healthcare, Pharmaceuticals and Government Contracts, among others.
Charlotte Daley drives FPG’s marketing endeavors with particular focus on brand strategy and brand communication, both internal and external, across the Focus Pointe Global network. Her responsibilities include ensuring that clients and participants alike enjoy an excellent FPG research experience across all channels.
Petula Wilson has over 20 years in the field of human resource management. At FPG she is responsible for compensation, benefits, staffing, recruitment, and employee relations. Petula’s professional experience ranges from small to mid-sized companies covering a variety of industries and she is certified as a Professional in Human Resources (PHR) by the Society of Human Resource Management (SHRM).
Mary Lair has spent 28 years in the marketing research industry. She consults clients about details of projects and manages sales of the company’s products and services for consumer, professional, medical professional, and clinical research. Her responsibilities include preparing and presenting proposals, overseeing budget management of projects, and ensuring client satisfaction.
Jill is an experienced Director of Facilities and Client services with a demonstrated history of working in the market research industry. Her skills include expertise in Focus Groups, Online Research, Advertising Research, Marketing Research, and Project Management. Consistently adapting to change in a fast-paced environment, Jill is a strong operations professional with a Bachelor of Business Administration (B.B.A.) focused in Marketing from Western Michigan University – Haworth College of Business.
Chicago – Oak Brook
Stephanie is an experienced Client Services Director with a creative approach to problem-solving in the marketing research/clinical research space. Whether in-facility or online, she has a vast amount of experience with Focus Groups, Advertising Research, Market Research and Clinical Research. Her educational background includes an M.B.A., as well as a bachelor’s degree in Business; both focusing on Marketing. Stephanie is passionate about marketing research and embraces the variety of new and emerging, as well as more traditional opportunities this industry offers.
Focus Pointe Global’s mission is three-fold as we aspire to be the:
Our overarching goals are first, to provide unrivaled research solutions with professional integrity and the highest level of service quality to our national customer base and second, to further expand our footprint through strategic acquisitions.
As we move forward, we will be guided by the following principles:
FPG isn’t just a business. It’s a family. The FPG Family truly cares about one another and our local communities. Over the years, many of our employees have demonstrated their compassion by supporting various nonprofits through volunteering, donating goods, and making financial contributions. Through FPG Cares, as an organizational family, we can continue to reach out to families who need some support, focusing on the needs of children. Since launching FPG Cares in August 2017 we have successfully embarked upon these initiatives:
We are currently supporting the Sara’s Smiles Foundation. Sara’s Smiles is committed to helping children who are battling cancer live every moment to the fullest. Sara’s Smiles Foundation believes that children can be empowered by taking an active part in their experience, easing fear by helping children and their families better understand their journeys. Sara’s Smiles offers resources that not only educate, but also create a positive, personal environment.
FPG operates in 13 states, so our family bond reaches far and wide. We are proud to support families through both national programs and local organizations.
Thank you letter from Sara’s Smiles
To our friends at Focus Pointe Global,
Thank you so much for joining the mission of Sara’s Smiles to support children battling cancer. You did a fabulous job creating Inspiration Cards and we enjoyed seeing some photos of your creative process! The clouds you made were colorful, unique, inspirational, and heartfelt. Each and every one is an uplifting work of art and each one shines with the energy and feeling you put into it. They’re fabulous!
On behalf of all of us at Sara’s Smiles and the patients we serve, I wish you a happy fall and all good things to come. Thank you for helping to make a difference. May you continue to practice acts of kindness and share your positive energy with the world around you.
A Heartfelt Thank You From Children’s Hospital of Philadelphia
Dear Employees of Focus Pointe Global,
On behalf of the children, families and staff at Children’s Hospital of Philadelphia’s (CHOP) Reach Out and Read primary care practices, thank you so much for collecting wonderful children’s books and donating them to families in need!
Thank you so much for your contribution!
Trude A. Haecker, M.D. Medical Director, Global Patient Services Medical Director, Reach Out and Read Kirsten P. Rogers Coordinator, Reach Out and Read