We Are Taking Marketing Research Further

We continue to refine our quality, expand our capabilities, and increase our efficiency through innovation and technology.

Our Story

Focus Pointe Global began thirty-plus years ago as a single-room focus group facility in Philadelphia. Since then, the company has expanded to 20 research facilities strategically located across the United States.

From the beginning, FPG has embraced technical advances to innovate new and better ways to manage and execute research. An early advocate of using digital and web-based technology in the qualitative space, FPG helped introduce the profession to new technologies, including web-streaming and digital recruiting methods.

FPG was the first marketing research company to design and build an online project information system, RMS (Respondent Management System), that revolutionized the way we recruited and managed our respondent panel and recruiting operations. By embracing emerging technologies FPG was – and still is – a key player in changing how marketing research is conducted and reported.

FPG continues to push the boundaries of the status quo by introducing platforms that provide quicker insights, including its 2017 launch of the FPG Think Tank series of emerging service offerings. Today, we are pleased to announce FPG POV, a new mobile app created to enhance the respondent user experience in taking surveys and managing their FPG account – an industry first!

While emerging technologies are changing the way we collect data, FPG’s dedication to service excellence and close, long-term client relationships has remained constant. We look forward to a continued journey of innovative growth in partnership with our clients, industry colleagues, and the research participants that serve our industry. Stay tuned – we are just getting started!

At FPG quality and innovation are at the heart of everything that we do.

Executive Leadership

Executive Chairman
Noel Sitzmann
Executive Chairman
Chief Executive Officer
Laura Livers
Chief Executive Officer
Sr. VP Operations
Kim Reale
Sr. VP Operations
Sr. VP Recruiting Operations
Shawn Y. Marcellus
Sr. VP Recruiting Operations
Executive VP of Sales
Ileen Branderbit
Executive VP of Sales
VP Client Development and Clinical Research
Kay Savio
VP Client Development and Clinical Research
VP Brand Communications
Charlotte Daley
VP Brand Communications
Senior Director of Human Resources
Petula L. Wilson
Senior Director of Human Resources

Noel Sitzmann has spent 23 years in the business information field and came to FPG after 11 years as CEO of PreVisor, having grown their business 20-fold from a niche player to the leading global provider of technology-enabled talent measurement solutions. Noel’s vision for FPG focuses on investment to meet increasing client demands and an acquisition strategy to expand FPG’s national presence.

Location:
Atlanta – Buckhead

Contact

Laura Livers is Chief Executive Officer of Focus Pointe Global, which provides high-quality marketing research data collection services by leveraging new techniques and technologies to make market insights more accessible, accurate, and affordable. Under Laura’s leadership, FPG has expanded its service offerings by incorporating accepted methodologies with emerging digital solutions. Laura has 33 years of experience partnering with Fortune 500 companies in the marketing research arena. Prior to joining FPG in 2009, Laura was president of mystery shopping firm Shop ‘n Chek Worldwide.

Location:
Atlanta – Buckhead

Contact

Kim Reale has over 26 years of management experience, 18 of which are in the marketing research arena. Kim’s areas of expertise include management of operations, personnel and clients as well as project implementation, process improvements, resource management and problem resolution.

Location:
St. Louis

Contact

Shawn Marcellus is a 20-year marketing research veteran. As head of FPG’s qualitative recruiting operations, Shawn oversees every aspect of the company’s yearly tally of 2,000+ medical, consumer, and B2B projects. Her oversight responsibilities include project management, respondent recruiting, and client consultation.

Location:
Philadelphia

Contact

Ileen Branderbit is responsible for working directly with clients on every aspect of a project from the initial RFP through the end of the study. Her experience of 22 years in marketing research includes facility and project management as well as client development. Ileen works closely with FPG’s largest clients to provide custom solutions to challenging projects.

Location:
Philadelphia

Contact

With 22 years of experience, Kay Savio manages a team of business development staff and heads up the Clinical Research Division.  Kay’s client support extends to a wide range of industries including Consumer Package Goods, Financial, Telecom, Insurance, Healthcare, Pharmaceuticals and Government Contracts, among others.

Location:
St. Louis

Contact

Charlotte Daley drives FPG’s marketing endeavors with particular focus on brand strategy and brand communication, both internal and external, across the Focus Pointe Global network. Her responsibilities include ensuring that clients and participants alike enjoy an excellent FPG research experience across all channels.

Location:
Philadelphia

Contact

As the Senior Director of Human Resources, Petula L. Wilson, BS, PHR, is responsible for compensation, benefits, staffing, recruitment, and employee relations at Focus Pointe Global. Prior to joining in June, 2014, FPG, Ms. Wilson was the Director of Human Resources for the CGFNS International, Inc. an organization which provides credentials evaluation, professional development and knowledge-based practice competency to health care professionals world-wide. Ms. Wilson has over 20 years human resources experience, holds a Bachelor of Science from Temple University and has been certified as a Professional in Human Resources (PHR) by the Society of Human Resource Management (SHRM).

Location:
Philadelphia

Contact

Client Services / Outreach

Project Director
Michael Gilbert
Project Director
Director of Client Services
Mary Lair
Director of Client Services
National Account Director
Christy McCulla
National Account Director
Client Services Director
Jill Tagas
Client Services Director
Client Services Director
Stephanie Wolf
Client Services Director

Executive Directors - Project Management

Executive Director, Client Services
Omar Barquet
Executive Director, Client Services
Executive Director
Donna Flynn
Executive Director
Executive Director, Recruiting Operations
Kelly Frake
Executive Director, Recruiting Operations
Executive Director, Central Project Management
Carol Kalkwarf
Executive Director, Central Project Management
Executive Director, Project Management & Development
Natalie Rogers
Executive Director, Project Management & Development

Project Management

Project Manager
Terrie Blank
Project Manager
Program Leader - Central Project Management
Debbie Blue
Program Leader - Central Project Management
Senior Project Manager - Stars Online Product Review Program™
Maddie Bollinger
Senior Project Manager - Stars Online Product Review Program™
Project Manager
Krystina Brindley
Project Manager
Project Manager
Jacqueline Cao
Project Manager
Project Manager
Victoria Dakessian
Project Manager
Project Manager
 Liz DeBarbieri
Project Manager
Project Manager
Ashley Devine
Project Manager
Project Manager - Clinical Research
Katie Duggan
Project Manager - Clinical Research
Project Manager
Akilah Evans
Project Manager
Project Director
Michael Gilbert
Project Director
Project Manager
Rebecca Hanner
Project Manager
Senior Project Manager
Tamieka Hopkins
Senior Project Manager
Online Project Manager
Salah Khoury
Online Project Manager
Project Manager
Melissa Koyama
Project Manager
Project Manager
Andy Labe
Project Manager
Project Manager
Tracy Leahy
Project Manager
Project Manager
Allyce Marshall
Project Manager
Project Manager
Zahra Moussavi
Project Manager
Project Manager
Gina Proctor
Project Manager
Project Manager - Central Project Management
Paige Stewart
Project Manager - Central Project Management
Project Manager
Thomas Vara
Project Manager
Senior Project Manager
Eleanor Yates
Senior Project Manager

Our Affiliates

We are proud to be associated with the following industry organizations:

Elevating the marketing research experience.

Mission Statement

Focus Pointe Global’s mission is three-fold as we aspire to be the:

  • Premier provider of high-quality, ethically gathered data;
  • Ultimate source of qualified respondents; and
  • Provider of choice of upscale meeting spaces for market research practitioners.

Our overarching goals are first, to provide unrivaled research solutions with professional integrity and the highest level of service quality to our national customer base and second, to further expand our footprint through strategic acquisitions.

Operating Principles

As we move forward, we will be guided by the following principles:

  • Exceeding customer expectations is our single-most important success factor. The quality of our product offerings and service delivery will never be compromised.
  • We will execute with excellence, striving repeatedly for success, never accepting less.
  • We will be innovative by challenging conventional thinking and the status quo, and actively pursue new products that consistently evolve our brand.
FPG Cares is a Company initiative that gives back to local communities by supporting causes related to children and families.

FPG isn’t just a business. It’s a family.

The FPG Family truly cares about one another and our local communities. Over the years, many of our employees have demonstrated their compassion by supporting various nonprofits through volunteering, donating goods, and making financial contributions. Through FPG Cares, as an organizational family, we can continue to reach out to families who need some support, focusing on the needs of children.

Since launching FPG Cares in August 2017 we have successfully embarked upon several initiatives:

  • Diaper drive for hurricane Harvey victims in Texas
  • Food collection for local homeless shelters
  • Coats and winter wear for local homeless shelters
  • Book Collection – Reach Out and Read Program

Our current initiative supports collecting back to school supplies and backpacks for children who may be less fortunate but need to be prepared for the 2018 – 2019 school year.

FPG operates in 13 states, so our family bond reaches far and wide. We are proud to support families through both national programs and local organizations.

 

–A Heartfelt Thank You!–

“Dear Employees of Focus Pointe Global,

On behalf of the children, families and staff at Children’s Hospital of Philadelphia’s (CHOP) Reach Out and Read primary care practices, thank you so much for collecting wonderful children’s books and donating them to families in need!

Thank you so much for your contribution!”

Trude A. Haecker, M.D.
Medical Director, Global Patient Services
Medical Director, Reach Out and Read

Kirsten P. Rogers
Coordinator, Reach Out and Read

 

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