What's New

Keeping you informed of the latest industry developments and company updates

Our Panelists Weigh in on Branded Video Content

The use of video content as a marketing strategy is on the rise, and for good reason! Consumers are paying more attention to video than any other medium online. Video is a powerful tool to evoke emotions, and technology is leading the charge by making it easier than ever to generate videos and include them into your marketing plan. According to a recent Cisco poll, by 2022, video is expected to account for 82% of all consumer internet traffic.

To get a snapshot of where our panelists stand on branded videos, we posted a few questions using the Polling feature of our consumer research app, FPG POV. Here are the results!

            

 

    

 

                  

 

     

FPG Video Capture, powered by LivingLens, turns video and images into actionable insights by analyzing what people say, do, and feel and turn it into consumer feedback. Our qualitative video capture app makes capturing compelling insights easy. Read More

Reference