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Swing Voters Weigh In on Key Issues: 13 Takeaways

Engagious and Focus Pointe Global are conducting a series of focus groups to uncover Swing Voters’ opinions on key issues leading up to Election 2020 s on Key Issues in Lead-Up to Election 2020 

FPG and Engagious are conducting a series of swing voter focus groups in key battleground counties across the U.S. The series kicked off March 11th in Appleton, Wisconsin, followed by Bowling Green, Ohio (April 9th) and the latest study on May 6th in Sioux City, Iowa.

Published media commentary by Axios can be viewed here:

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Each study location is chosen because it is in a U.S. county that had a disproportionately high number of swing voters who shifted their support from the nominee of one party to the other between the presidential elections of 2012 and 2016. Voters selected to participate in the groups consist of those who voted for Barack Obama in the 2012 election and then voted for Donald Trump in 2016, and those who voted for Mitt Romney in 2012 and then voted for Hillary Clinton in 2016.

 “With the 2020 elections approaching and the field of candidates forming, the importance of swing voters in core and emerging swing states cannot be underestimated,” said Laura Livers, CEO of Focus Pointe Global. “We are proud to be partnering with Engagious in this exciting and important project, leveraging our national panel of respondents for national polling as well as conducting focus groups in targeted markets. Outcomes of both will provide critical insights into understanding the sentiment of swing voters on key issues that are most important to them and how this will play out in the voting booth.”

Video footage from each of the sessions as well as analyses and reports are published monthly.

Other announced locations for future focus groups include: Erie, PA; Warren, MI; Oshkosh, WI; Ada, MN; Kent, OH; Davenport, IA; Saginaw, MI; Kenosha, WI; Port St. Lucie, FL; Duluth, MN; and Canton, OH. Additional locations to be announced.

Click here to request the latest report