Focus Pointe Global (FPG) Launches New Video Capture Offering
FPG Video Capture, powered by LivingLens, allows market research companies and brands to get closer to their audiences by unlocking video-based data and analysis.
FPG Video Capture will allow FPG’s client base to easily capture video content, as well as images and audio, from respondents using their mobile devices. FPG Video Capture will provide rich insights, revealing what people think, do, and feel and will allow users to reach respondents at any time, regardless of location.
FPG has partnered with LivingLens, the leader in video intelligence software, to power its new service offering. The LivingLens platform extracts meaningful data from multimedia content, empowering users to interpret content efficiently within an intuitive user interface.
In addition to capturing video through the mobile app, the platform can easily add video questions to quantitative surveys as an alternative to open-ended text question types, enriching surveys and boosting respondent engagement.
Custom video showreels highlighting key insights are created within the platform to deliver insights with impact that can be shared easily across client organizations to inspire decision making and drive engagement. Video content is stored in a cloud-based library for easy access and sharing.
Laura Livers, Chief Executive Officer at Focus Pointe Global commented “FPG has always embraced technical advances in order to innovate new and better ways to manage and execute research, so the incorporation of video across our solutions is a natural progression. FPG Video Capture will allow us to deliver additional value to our clients and help to bring their research to life across a broad range of use cases.”
Linda Rossi, VP of Sales at LivingLens said “We are delighted to have been selected by FPG to power their video research offer. Video complements FPG’s existing comprehensive range of qualitative and quantitative research data collection solutions, both online and in-person. The LivingLens video intelligence platform allows FPG to not only gather video content effectively and produce highlight reels, but also analyze and extract meaningful data from that content at speed and at scale.”
Focus Pointe Global is a leading national marketing research company specializing in data collection services in both the qualitative and quantitative space, supported by its 1.6 million double opted-in qualitative panel. FPG partners with global brands, ad agencies, full service research firms, law firms, healthcare providers and others helping them make better decisions about their products before going to market. FPG has the largest national network of research facilities with 20 locations spread strategically throughout the US.
Focus Pointe Global is dedicated to emerging technologies and is continually exploring ways to meet and exceed the demands of a fast-moving, increasingly mobile industry.
LivingLens’ leading video capture and analytics platform unlocks the insight in people’s stories to inspire decisions. The LivingLens platform captures & analyzes multimedia content, translating human behavior into a usable data asset. Putting the consumer just one click away, LivingLens is redefining how brands get closer to their audiences, by utilizing the range of information held within video content including, speech, emotions, activity and objects. LivingLens makes leveraging the power of video efficient and scalable for global brands, agencies and technology providers, enabling fast insight generation and was recently named as one of the top 50 most innovative companies in the GRIT report.