FPG eBook: Building a Culture of Innovation in Market Research: A User’s Guide
In a face-paced, rapidly changing industry, we know we need to embrace new technology and innovation that will move our business forward – but how exactly do we go about it?
Building a Culture of Innovation in Market Research: A User’s Guide is written by Laura Livers, Focus Pointe Global’s Chief Executive Officer. Laura’s “in the trenches” perspective distills hard-won lessons and thought leadership from many sources into a pragmatic guide for leaders in the market research industry to build a framework for ongoing innovation in their businesses.
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