FPG expands its CX solution set
FPG supplements its suite of marketing research data collection solutions by adding robust customer experience measurement and analysis tools.
Focus Pointe Global has broadened its solution set to include a full suite of CX services that build advocacy and protect brand reputation, including social media monitoring and text analytics, mystery shopping, guest recovery, customer intercepts, and more – all integrated into one technology and analytics platform.
FPG is providing these services through a partnership with Market Force Information, a leading global customer experience management company. FPG’s clients will benefit from the ability to access CX solutions that measure every aspect of the buying and product development life cycle across both digital and physical environments. Predictive analysis for both soft metrics and hard financial KPIs will inform clients’ need to understand what matters most to customers, ROI, and what opportunities exist for immediate change.
“A deep understanding of customer sentiment is integral to the success of any company, and today’s customers are all about experiencing a brand rather than simply purchasing a product. We are very pleased to be offering our client base the best there is in customer experience measurement tools and analytics through our new partnership with Market Force Information.” said Laura Livers, Focus Pointe Global’s Chief Executive Officer. “An expanded suite of CX programs supplements FPG’s robust qualitative and quantitative marketing research data collection service offerings.”
“Our partnership with FPG allows us to offer online and in-person focus groups to our clients to provide insights before, during, or after the implementation of a key customer experience initiative,” said Market Force CEO Ray Walsh. “Aside from giving brands a wealth of data on the why behind consumers’ perceptions, opinions, beliefs and attitudes, focus groups go a step further by enabling them to actually observe the consumers, which can be even more illuminating and powerful.”
About Focus Pointe Global
Focus Pointe Global is a leading national marketing research company specializing in data collection services in both the qualitative and quantitative space, supported by its 1.6 million double opted-in qualitative panel. FPG partners with global brands, ad agencies, full-service research firms, law firms, healthcare providers and others, helping them make better decisions about their products, services, and programs before going to market. FPG helps clients understand how consumers experience their brands through every phase of the buyer’s journey.
Founded in 1988, FPG owns and operates an extensive national network of research facilities, with locations spread strategically throughout the US. Focus Pointe Global is dedicated to emerging technologies, and is continually exploring ways to meet and exceed the demands of a fast-moving, increasingly mobile industry.
About Market Force Information
Market Force Information® is a customer experience (CX) management company that provides solutions that help businesses protect their brand reputation, delight customers and make more money. Solutions include customer experience surveys, employee engagement surveys, mystery shopping, contact center services and social media review tracking, which are integrated into one technology and analytics platform, KnowledgeForce®. Founded in 2005, Market Force has a growing global presence, with offices in the United States, Canada, and the United Kingdom. It serves more than 200 clients that operate multi-location businesses, including restaurants, major retailers, grocery and drug stores, petro/convenience stores, banking & financial institutions and entertainment brands. The company has been recognized as one of the top 50 market research organizations in the AMA Gold Report. For more information about Market Force, please visit www.marketforce.com.