Generation Z are a very different breed from Millennials. In a very literal sense, these two demographics were raised by two historically divergent sources- the Baby Boomers and Generation X. And they are expected to mature and behave just as differently based upon their parents’ values and experiences.
According to a January, 2017 study by the National Retail Federation and IBM’s Institute for Business Value, members of Generation Z are “digital natives” who cannot remember what it was like not to have access to the Internet — no matter when, no matter what, no matter where.
Here is a snapshot:
Gen Z have a carefully tuned radar for being sold to and a limited amount of time and energy to spend assessing whether something’s worth their time. Getting past these filters, and winning Gen Z’s attention, will mean providing them with engaging and immediately beneficial experiences.
With more than 50,000 Generation Z panel members (age 14-21) with their own individual profiles, we have almost instantaneous access to this young population.