INCISIVE DATA, SERIOUS INSIGHTS

Focus Pointe Global offers the largest and most comprehensive market research capability set and research facility locations in the United States.

FPG Video Capture, powered by LivingLens, turns video and images into actionable insights by analyzing what people say, do, and feel and turn it into consumer feedback. Video is a powerful tool for storytelling and engaging key stakeholders, and our qualitative video capture app makes capturing compelling insights easy.

Video provides more engaging, more accessible, and more persuasive insight.

  • Capture video through the app or integrate video-based questions into surveys.
  • Use text analytics to derive sentiment and key themes automatically.
  • Provide show-reels to stakeholders, bringing the voice of the customer to life.

Use case for focus groups

Pull quick insights from your recorded session

Video recording of focus groups is a given in today’s industry. Recorded video captures the transformation and growth that takes place through the course of the discussion.  By studying the video of your group you can observe body language, level of engagement, key moments that support your research objectives, and much more.

But forensic dissection of focus group videos is a tedious affair, one that many researchers do not have the bandwidth to tackle. The video ends up stored on a hard drive or on a flash drive in a drawer.

FPG Video Capture, utilizing the LivingLens platform, takes your existing focus group video and turns it into compelling, succinct, and actionable insight, within minutes.

  • Easily pull clips for presentations by searching for key words and phrases, instead of watching hours of video to find the needed clips.
  • Instantly create graphs and charts to support your findings and insert into your report using the sophisticated, yet easy to use, analytic tools.
  • Free transcriptions included within minutes of uploading to the site.

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FPG Think Tank™ houses platforms that bring people together to share ideas and opinions and to generate actionable insights.

 

FPG Think Tank™ houses platforms that bring people together to share ideas and opinions, to invite thoughtful discussion, and to generate actionable insights. Essentially, FPG Think Tank™ serves as an “Idea Incubator,” utilizing our 1.6 million opt-in member panel. FPG Think Tank™ includes FPG Communities™, FPG Polling™, Gauge Mobile App, and STARS Online Product Review Program™. Download the PDF

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Identifying trends and market information in a timely manner is the core of what market research represents.

Gauge App

Gauge is Focus Pointe Global’s very own rapid response mobile survey app, where participants respond to surveys in a matter of seconds in exchange for points. It’s the perfect way to receive rapid feedback to a product, concept, or social issue. While the Gauge App is a perfect way to gain insights from gadget-obsessed Millennials, we have found the app to be popular across all age groups. Download the PDF

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In a market characterized by change and complexity, polling provides deep insight into your customers' likes and dislikes, lifestyles, and buying behaviors.

Our comprehensive 1.6 million opt-in member panel offers unprecedented polling capabilities for clients seeking efficient and exhaustive data across any topic. Our Polling program allows quick insights gathered from a national audience of your target customer, and is both nimble and economical. Download the PDF

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To remain viable, companies need to build stronger customer relationships. Online communities allow businesses to authentically engage and forge a more meaningful bond with their customers.

 

Focus Pointe Global’s versatile online community platform quickly monitors and analyzes qualitative data for research groups of up to 500 participants. Online communities feature asynchronous discussion threads that create and measure immediate reactions and auditory and visual cues. Sessions are available in real-time or through archived recordings. The platform is easily integrated with online surveys and requires no third-party downloads or software installations. Download the PDF

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84% of consumers say they trust online peer reviews as much as personal recommendations. -Brightlocal

STARS Online Product Review Program™ works with both national retailers and small businesses to provide completely honest and objective online customer reviews. 90% of consumers claim positive reviews influence their decision to purchase products. STARS organically creates a collection of customer evaluations by placing your products in the hands of customers, who test and submit thorough and objective reviews on retail sites. Our 1.6 million member participant panel allows us to target evaluators that represent your target audience. Download the PDF

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Enable optimal participation and precise data collection with our specialized Clinical Testing sites.

focus pointe global clinical research logo

In Person – Focus Pointe Global’s testing sites feature state-of-the-art equipment and technology, staffed by specialized clinical experts to facilitate insightful dialogue and critical information. These dynamic environments enable optimal participation and precise data collection. FPG’s Clinical Research Division is able to write study protocol, provide investigators and monitors, act as CROs and SMOs, and develop materials, report findings, and more. What’s more, we are an approved government vendor for both Primary and Secondary support for clinical studies.

Online – Conduct clinical research nationally with online research via FPG’s diverse and thorough participant panel. Our Clinical Research Division’s online capabilities extend beyond traditional project management by developing your study from conception to completion.

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Have a project that requires FPG's industry-leading recruitment, project management resources, and experience?

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