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Why Focus Groups are Essential to CX

Why Focus Groups are Essential to CX

In the age of digital and mobile everything, how do focus groups fit into the overall marketing initiatives for brands’ Customer Experience programs? The Customer Experience – CX – is …

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Our Panelists Weigh in on Branded Video Content

Our Panelists Weigh in on Branded Video Content

The use of video content as a marketing strategy is on the rise, and for good reason! Consumers are paying more attention to video than any other medium online. Video …

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5 Marketing Research Trends to Look for in 2019

5 Marketing Research Trends to Look for in 2019

The close of 2018 is near, strongly evidenced by the level of late Q4 activity as we wrap up end-of-year research projects for our clients. The coming of the New …

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[Webinar] Small Change, Big Impact – Introducing Video Research

[Webinar] Small Change, Big Impact – Introducing Video Research

Join us on Thursday, November 15, 2018 at 12 PM ET to learn how to embrace video to augment traditional research techniques. Can’t make it? No worries, all registrants will …

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FPG Says: Unwrapping Holiday Shopping

FPG Says: Unwrapping Holiday Shopping

The holidays are fast approaching, and for most of us, this means shopping! Online holiday shopping is poised to outdistance all previous years, with an anticipated $123.4B in spending. To …

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FPG Says: A New Poll on Elder Care

FPG Says: A New Poll on Elder Care

Caring for the health and well-being of another person can have a big impact on caregivers’ lifestyle and stress level. We polled a random, national sample of just over 500 …

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Focus Pointe Global (FPG) Launches New Video Capture Offering

Focus Pointe Global (FPG) Launches New Video Capture Offering

FPG Video Capture, powered by LivingLens, allows market research companies and brands to get closer to their audiences by unlocking video-based data and analysis. FPG Video Capture will allow FPG’s …

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Why Focus Groups are Essential to CX

Why Focus Groups are Essential to CX

In the age of digital and mobile everything, how do focus groups fit into the overall marketing initiatives for brands’ Customer Experience programs? The Customer Experience – CX – is …

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FPG Says: A New Poll on Home Technology

FPG Says: A New Poll on Home Technology

We polled a random, national sample of 550 males and females between the ages of 18 to 64 on the topic of home technology brands, devices, and content sources.   …

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What’s the skinny on snack bars? Our panelists weigh in!

What’s the skinny on snack bars? Our panelists weigh in!

Snack bars can be a convenient meal replacement, or just a delicious treat. The FPG Gauge team lives off of snack bars, and we wondered if other offices had the …

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Does Your Value Proposition Need a Facelift?

Does Your Value Proposition Need a Facelift?

A value proposition is a statement that describes why your target audience should spend their money with your brand. Value propositions must be customer-focused and clearly demonstrate your company’s knowledge …

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FPG Says Poll: Men’s Grooming

FPG Says Poll: Men’s Grooming

We polled a random, national sample of just over 500 males on the topic of male grooming. Respondents were first asked to tell us at what age they started to …

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FPG Says Poll: Financial Services & Investments

FPG Says Poll: Financial Services & Investments

We polled a random, national sample of just over 650 males and females, ages 25+, on the topic of financial services and investments.  The poll surveyed respondents on financial account …

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Focus Pointe Global Releases New Participant Survey App: FPG POV

Focus Pointe Global Releases New Participant Survey App: FPG POV

Focus Pointe Global has developed a new survey app to enhance the respondent user experience. Atlanta, Georgia – July 10, 2018 – Focus Pointe Global (FPG), a leading national provider …

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The Reviewer Exposed: What you need to know!

The Reviewer Exposed: What you need to know!

Online reviews have a major impact on your business, but who are the reviewers and how can you motivate them? What do personality types have to do with writing product …

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