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Our Panelists Weigh in on Plant-based Foods

Our Panelists Weigh in on Plant-based Foods

With the help of big name celebrities and companies, plant-based eating became the biggest dining trend of 2018. Consumers are now paying more attention to what they eat and as …

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Swing Voters Weigh In on Key Issues: 13 Takeaways

Swing Voters Weigh In on Key Issues: 13 Takeaways

Engagious and Focus Pointe Global are conducting a series of focus groups to uncover Swing Voters’ opinions on key issues leading up to Election 2020 s on Key Issues in …

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FPG expands its CX solution set

FPG expands its CX solution set

FPG supplements its suite of marketing research data collection solutions by adding robust customer experience measurement and analysis tools. Focus Pointe Global has broadened its solution set to include a …

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Election 2020: Which Way Will Swing Voters Swing?

Election 2020: Which Way Will Swing Voters Swing?

Engagious and Focus Pointe Global Launch Study to Uncover Swing Voters’ Opinions on Key Issues in Lead-Up to Election 2020  New York, NY and Philadelphia, PA (March 12, 2019)—With Presidential …

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Our Panelists Weigh in on Snacking Habits

Our Panelists Weigh in on Snacking Habits

People are snacking more than ever before, and not just in-between meals! As lifestyles have become increasingly busy and more demanding, eating trends, particularly in young adults, have shifted away …

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Why Focus Groups are Essential to CX

Why Focus Groups are Essential to CX

In the age of digital and mobile everything, how do focus groups fit into the overall marketing initiatives for brands’ Customer Experience programs? The Customer Experience – CX – is …

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Our Panelists Weigh in on Branded Video Content

Our Panelists Weigh in on Branded Video Content

The use of video content as a marketing strategy is on the rise, and for good reason! Consumers are paying more attention to video than any other medium online. Video …

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5 Marketing Research Trends to Look for in 2019

5 Marketing Research Trends to Look for in 2019

The close of 2018 is near, strongly evidenced by the level of late Q4 activity as we wrap up end-of-year research projects for our clients. The coming of the New …

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[Webinar] Small Change, Big Impact – Introducing Video Research

[Webinar] Small Change, Big Impact – Introducing Video Research

Join us on Thursday, November 15, 2018 at 12 PM ET to learn how to embrace video to augment traditional research techniques. Can’t make it? No worries, all registrants will …

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FPG Says: Unwrapping Holiday Shopping

FPG Says: Unwrapping Holiday Shopping

The holidays are fast approaching, and for most of us, this means shopping! Online holiday shopping is poised to outdistance all previous years, with an anticipated $123.4B in spending. To …

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FPG Says: A New Poll on Elder Care

FPG Says: A New Poll on Elder Care

Caring for the health and well-being of another person can have a big impact on caregivers’ lifestyle and stress level. We polled a random, national sample of just over 500 …

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Focus Pointe Global (FPG) Launches New Video Capture Offering

Focus Pointe Global (FPG) Launches New Video Capture Offering

FPG Video Capture, powered by LivingLens, allows market research companies and brands to get closer to their audiences by unlocking video-based data and analysis. FPG Video Capture will allow FPG’s …

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Why Focus Groups are Essential to CX

Why Focus Groups are Essential to CX

In the age of digital and mobile everything, how do focus groups fit into the overall marketing initiatives for brands’ Customer Experience programs? The Customer Experience – CX – is …

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FPG Says: A New Poll on Home Technology

FPG Says: A New Poll on Home Technology

We polled a random, national sample of 550 males and females between the ages of 18 to 64 on the topic of home technology brands, devices, and content sources.   …

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What’s the skinny on snack bars? Our panelists weigh in!

What’s the skinny on snack bars? Our panelists weigh in!

Snack bars can be a convenient meal replacement, or just a delicious treat. The FPG Gauge team lives off of snack bars, and we wondered if other offices had the …

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