Tell me what you really think – the behaviors driving online reviews
Are you paying attention to the one source that may have the greatest impact on your sales?
The more you know about how your target customer connects with brands through online reviews and ratings the better you can manage this powerful source. Review programs not only boost sales – they are an essential tool for marketers.
Focus Pointe Global will share findings from a study that provides insight on how consumers use product reviews and ratings. The research looks across generations, from Gen Z to Boomers, and sheds light on how the buyer’s journey is impacted by the widespread acceptance of online reviews.
Thursday, October 19, 2017
1:00 PM ET
You will learn:
- Why marketers are incorporating online review programs into their marketing strategies
- How Gen Z and Millennials differ when it comes to the influence of reviews
- How the price of a product or service impacts the weight reviews have on purchasing
- How the language of reviews has become mainstream in how we discuss path-to-purchase
- What sources other than online reviews do buyers consider prior to purchase
Wally Balden has been in the marketing research business for the past 38 years, with the last 20 dedicated to online research. He has served on the supplier side, client side and as an end user of research in various product management and marketing positions. He is a recognized authority for online data collection methods and data quality and has been a frequent speaker on these topics at research events around the globe. In his current role he is responsible for creating, developing and managing all online qualitative solutions at FPG.
Tim is a bridge connecting academic research with the corporate world by means of research, analysis, executive education and design. For Tim, behavioral economics is a lens to apply to strategic business issues using research and executive education with companies around the world. He has partnered with researchers at Carnegie Mellon, Duke, Harvard, Quinnipiac and Monmouth Universities and is always on the prowl for new insights into human behavior.
Before he launched Houlihan Consulting, he was the Vice President of Reward Systems at BI WORLDWIDE. He was responsible for the development and marketing of a $300 million portfolio of global reward systems, the firm’s thought leader in behavioral economics and for partnerships with academic colleagues from leading universities around the world.
Penny Trenter has consulted with the Fortune 1000 for 20+ years to deliver solutions that turn client’s objectives into reality. Her ability to establish, nurture, and expand solid relationships while managing complex programs is the foundation for her measurable successes as a sales strategist. As FPG’s Director, Emerging Business, Penny is focused on expanding our Emerging business lines, including our new FPG Think Tank™ platform.