FPG Says: Panelists Weigh in on Holiday Shopping
Although consumer spending continually increases during the holiday season, brick and mortar stores might feel less crowded due to the convenience of online shopping. Consumers have shifted their shopping habits to online browsing and buying with one click as technology becomes more accessible to everyone. Based on our survey, 81% of respondents will be doing a majority of their holiday shopping online.
To get a snapshot of where our panelists stand on holiday shopping, we posted a few questions using the Polling feature of our consumer research app, FPG POV. Here are the results!