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Schlesinger Group Acquires 20|20 Research

Schlesinger Group has acquired 20|20 Research, a qualitative technology-led research services provider in the US.

ISELIN, NJ APRIL 21, 2020

The addition of 20|20 Research adds high-quality proprietary online qualitative tools to Schlesinger Group’s portfolio of capabilities, as it continues to build the world’s most comprehensive data collection and research services company. For Schlesinger clients, the acquisition also brings three additional focus group facilities in Charlotte, Nashville, and Miami, augmenting Schlesinger’s already substantial portfolio of qualitative research markets to twenty across the US and eight in Europe.

The inclusion of 20|20 in the Group is highly complementary and integral to both the short-term needs of Schlesinger’s clients given the increased demand for online qualitative work during the COVID-19 outbreak, and to long-term implementation of the company’s vision.

Commenting on the news, Steve Schlesinger, CEO, Schlesinger Group, said, “Jim Bryson, former Chair at 20|20, who is retiring from the company, has built a legacy business at 20|20 Research based on qualitative innovation, research talent, active panels, and a client-focused approach to delivering quality. These attributes support our continued commitment to bringing outstanding research solutions and results to our clients. 20|20’s best-in-class technology will be a welcomed addition to the Schlesinger Group family.”

Isaac Rogers, CEO, at 20|20, remains with the business, taking up a new position as Chief Innovation Officer for Schlesinger Group. He added, “We look forward to bringing our technology-focused thinking to the broad platform that Schlesinger Group has created over the past fifty-plus years. Our clients will benefit from Schlesinger Group and Market Cube’s global reach, vast panels, and data science capabilities for online quantitative. Our shared core values, culture, and vision for a future led by technology reinforce Schlesinger and 20|20 as ideal partners to help companies connect with their audiences for success in the marketplace.”