Webcam Interviews and Focus Groups
Focus Pointe Global uses focus groups to document and understand your audience and their behavior. Our rigorous recruitment and screening process is wholly customized to each client’s exact demographic, ethnographic, and geographic criteria. Focus groups take place at FPG’s technologically-advanced and luxurious research facilities in 20 major commercial centers across the country, all overseen by an on-site specialist.
Ethnographic research helps companies understand the consumer in terms of cultural trends, lifestyle factors, attitudes, and how social context influences product selection and usage. FPG’s Ethnographic Services Group collects detailed, localized demographic information across U.S. markets. Our precise, targetable panel allows clients to pinpoint the most effective locations for qualitative research and testing.
For clients seeking intimate, in-depth consumer interactions, FPG conducts individual interviews in-person, via webcam, or over the telephone. We find that these personal discussions, held in comfortable and confidential environments, yield superior results for medical, executive, or sensitive consumer topics research.
Usability research helps companies understand user needs, identify potential issues, and generate ideas for improvement. While usability testing is often used to evaluate a website’s user interface (UI), this method is also invaluable for discovering the best way to present information on your website. By paying attention to how people read, interpret, and access content, you gain a greater understanding of how to communicate, structure, and format information. Focus Pointe Global applies the latest user experience technology to reveal website visitor behavior to help your company improve and optimize site content, design, and the overall user experience.
Our online forum allows users to share information, ideas, and opinions. Participants are invited to log-in at their leisure to answer questions, and clients can observe results at any time and print transcripts at any point in the study. Online bulletin boards have the interactive advantages of focus groups or face-to-face IDIs with the efficiencies and response validity of online interviewing technology.
Our LiveConnect webcam focus group platform enables collaborative individual or group discussions with vetted research participants drawn from across the country. Clients are able to watch and listen to participants via a “virtual back room” and all sessions are archived for future viewing. LiveConnect is easy to use and does not require third-party downloads or software installations.
Our qualitative community platform gives clients instant online feedback in easily customizable online communities of up to 500 participants from your target audience. FPG Communities™ can be sculpted to meet every research need, whether it be a live town hall-style session or an ongoing discussion forum.
Central Location Testing/Taste Tests
Focus Pointe Global’s extensive participant network and national locations offer research segments for taste, product, concept, advertising, sensory research, and packaging tests. FPG’s luxurious testing facilities and breakout rooms are equipped with the latest technology and wiring for a variety of setups, all managed by a professional on-site concierge. Our spacious kitchens feature resources for effective food and beverage research, including the option to have certified food preparation professionals on site.
Ad labs maximize the potency of your marketing budget with thorough and direct testing of advertisements, copy, imagery, and other variables that drive and affect consumer behavior. FPG Ad Labs provide marketers with timely guidance when they are exploring creative ideas, taking a new or bold creative direction, or trying to regain effectiveness of an ad idea that has stopped “working”.
Focus Pointe Global simplifies product placement and in-home product testing. From participant recruitment, incentives, and product distribution to logistics and data collection, FPG uses its years of experience and national network to understand and segment consumer research for some of the largest manufacturers and retailers in the world.
Online surveys utilizing FPG’s high-level panel – measured to match the U.S. population – are the ideal research supplement to inform crucial decision-making. Fully-integrated with software and digital tools, online surveys offer far-reaching, comprehensive insight into segmented research groups.
Incisive research only works if you’re targeting the right audience. FPG’s sample matching hones in on your targeted demographic through a precise matrix of hundreds of demographic presets. Our methodology avoids fatigue among panelists and yields high participation rates. Our targeting tools refine, screen, and verify candidates for optimal and reliable testing that delivers.
Featuring over 1 million patients, caregivers, physicians, and professionals, FPG’s healthcare panel offers limitless in-person research opportunities across every facet of the healthcare industry. The FPG Patient Panel consists of 126 chronic medical conditions and the professional panel includes physicians and specialists from 99 disciplines.
FPG has developed a proven technique over a thirty-year history for understanding both the patient and professional sides of medical development and marketing. Our versatile online healthcare panel provides incredible market insights customized to your research needs.
Focus Pointe Global’s testing sites feature state-of-the-art equipment and technology, staffed by specialized clinical experts to facilitate insightful dialogue and critical information. These dynamic environments enable optimal participation and precise data collection. FPG’s Clinical Research Division is able to write study protocol, provide investigators and monitors, act as CROs and SMOs, and develop materials, report findings, and more. What’s more, we are an approved government vendor for both Primary and Secondary support for clinical studies.
Conduct clinical research nationally with online research via FPG’s diverse and thorough participant panel. Our Clinical Research Division’s online capabilities extend beyond traditional project management by developing your study from conception to completion.
Exhaustive pre-trial research. Focus groups, mock trials, or a combination of these are cost-effective means of assessing case risks, without risking your investment in the case. They allow you to test your strategy, arguments, evidence, graphics, presentation and videotapes of witnesses and clients on a typical jury panel. Be prepared for every variable with illuminating and incisive jury simulation.
Using precise psycho-demographic criteria, we use highly-segmented mock jurors to simulate trial situations and reactions. Our completely confidential services have recruited and managed thousands of mock jurors for countless simulation programs, giving our experienced team an unprecedented knowledge of pre-trial research.
Studies occur at one of our 20 national focus group facilities in large, theater-style rooms equipped with the latest media and technology to create vivid and authentic simulations.
Inspecting brand standards
Perfect the customer experience
The voice of your brand
Immediate on-site feedback
Using industry-leading competitive intelligence, price audits, and more, FPG’s mystery shopping program relies on over 30 years of expertise and our national participant panel to create extensive reports with complete software integration. Mystery Shopping research solutions uncover the behavioral and operational drivers of the customer experience that are ultimately responsible for improving customer satisfaction, loyalty, advocacy and business outcomes. Our team develops holistic mystery shopping programs, including guidelines, scenarios, and schedules customized to every client.
Social listening allows you to understand what your customers are talking about, what they think, how they feel and what they need and expect from your brand. Hearing what your customers are saying online and responding to mentions about your brand empowers your team to make strategic decisions that will best benefit your company. FPG’s social media monitoring system allows companies to listen to all social data sources, gathering and analyzing customer data from any social media source and any online review site.
Individual outreach is a powerful way to not only stay on top of online conversations about your brand but allows you to defuse negative comments and address customer concerns in an offline environment, thereby protecting your brand’s reputation.
You’ll find an opportunity hidden inside your company’s worst moments: the opportunity to bring a customer closer to you and create a true advocate for your brand. The real test of service excellence comes when a negative experience is swiftly and effectively resolved. No matter how your customers reach out to you—whether via your website, email, social media, or on the phone—our customer representatives are ready to respond to protect your brand reputation. Service is available 24/7 with a friendly voice, making things right for unhappy customers or passing along compliments to your teams.
Customer intercepts capture customer feedback about their on-site experience and brand recall as they exit your facility. Data collected reflects the true feelings of the customer as their interaction with the company is still fresh in their mind and “in the moment.”
Intercepts answer questions ranging from why conversion rates differ across a brand’s locations to reactions to a new store concept from both current and new customers. Our custom customer intercepts provide sophisticated sampling techniques, questionnaire development, fielding of the research, and reporting.