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What’s the skinny on snack bars? Our panelists weigh in!

Snack bars can be a convenient meal replacement, or just a delicious treat. The FPG Gauge team lives off of snack bars, and we wondered if other offices had the same idea. To get to the bottom of this, using the Gauge mobile platform, we conducted a series of surveys for one week in order to uncover respondents’ sentiments about snack bars. On average, 1,000 respondents answered the questions. We are excited to share what we’ve found, and perhaps give you some ideas that may influence your snack bar preferences!

When asked what their favorite brand of snack bar is, 25% of respondents said Nature Valley. In second place was KIND at 22%, and then Chewy at 19% in third place. Runners up included CLIF, Larabar, LUNA, and Kashi.

There are several factors that respondents consider when choosing between different snack bars. An overwhelming 29% said that ingredients is the most important attribute that they look for when choosing a snack bar. This could mean that they are looking for a snack bar with ingredients that they do like, and ingredients that they don’t like. Nutritional information came in second at 27%.

Snack bars are extremely convenient. They can act as a meal replacement any time of the day, something to eat between school and soccer practice and homework, or as just a tasty treat full of chocolate (definitely) and nutrients (hopefully). Well, 33% of r

espondents agree: convenience is the element they like best about snack bars. Unsurprisingly, taste came in second at 23%, then healthy ingredients (16%), keeps us full (15%), and gives us energy (10%). All of these are true, but what about the negative side of snack bars? 42% said that snack bars are too expensive. There are many new brands out there now that strive to be the best on the market, and all of those fresh and unique ingredients come at a higher price.

Lastly, we asked the most important question: what’s the best part of a snack bar? Is it the chocolatey goodness? Or nutty taste? Or fresh fruit (because we don’t all get enough servings a day)? No surprise here – 43% of respondents said that chocolate was their favorite ingredient in a snack bar, followed by nuts (25%), granola (14%), fruit (12%), honey (3%), and spices (2%).

Our respondents have weighed in! They have let us know there are elements that can be changed in order to have an overall better experience. Chocolate was seen as the best ingredient in snack bars across the board, and while respondents loved the convenience of snack bars, they definitely do not like the high cost!

Do you want to gain market insight on your most important and time-constrained business questions? Contact FPG today to see how the Gauge mobile app can quickly target a custom audience, create questions, and obtain feedback from thousands of customers, in just minutes.


Written by Katherine Mohr, Marketing Specialist at Gauge Insights